Skip to content

New: Zimaya Tiramisu Caramel

FRAG

Discover the latest arrivals from the houses you love.

Designer and niche perfume, every bottle original.

WomenMenUnisex

Shop by edit

Three unlabelled perfume bottles on a sunlit windowsill
Shop In Rotation
A single dark glass bottle on a travertine plinth beside an olive branch
Shop the Niche Edit
A row of sample vials and a kraft sleeve laid on linen
Shop discovery sets
A paper shopping bag and a ribboned gift box on a wooden table
Shop the Gift Edit

New arrivals

Shop new arrivals

House of the month

Afnan — the 9PM collection

Dubai-made and built for the evening: amber, vanilla and a little bit of nerve.

Shop Afnan

Shop by scent family

Fresh: a glass of water, mint and white linen on stone
Fresh
Citrus: lime, bergamot and lemon peel on stone
Citrus
Floral: pink roses and white jasmine on stone
Floral
Woody: cedar shavings and a bundle of vetiver roots on stone
Woody
Amber: resin, vanilla pods and benzoin on stone
Amber
Gourmand: coffee beans, tonka and caramel on stone
Gourmand

Now on sale

Shop the sale
AfnanFrench AvenueKhadlajZimayaRayhaanRue Broca
View all houses
A hand holding a sample vial over linen, with paper blotters and two more vials

Not sure where to start?

Start with a family — fresh, floral, woody, amber, gourmand or citrus — and try three at home first.

Explore scent families
Someone writing a note at a window table beside three perfume bottles

Talk to an advisor

Tell us what you wear now. An advisor will reply by email with three to try.

Contact an advisor

From the journal

Cookie settings

Change these any time from “Cookies” at the bottom of every page.

Cookie policy · Privacy policy

Necessary Always on

Remembers your cookie choice. The site can’t work without it.

Analytics

Google Analytics 4 and Cloudflare Web Analytics: which pages are visited and how the shop is used. Off until you turn it on.

Marketing

Meta Pixel and TikTok Pixel: measure our ads and show you FRAG ads on Instagram, Facebook and TikTok. Off until you turn it on.

Email me when it’s back

· sold out

We’ll send one email when it’s back in stock — nothing else.

Looking for something similar now? Ask an advisor.